German Design Award Winner 2018 in the category Excellent Product Design |
Berlin, 20.01.18 – Luxury fashion is back in Berlin. The Berlin designer Sven-Holger Behnke has
been named a German Design Award Winner 2018 in the category Excellent Product Design |
Luxury Goods for the masterpiece of his first collection, the Suvretta Cashmere Reversible
“It’s an indescribable moment to be honoured with a German Design Award in my first season
along with icons such as Jil Sander and Wolfgang Joop,” enthused the Berlin-based Sven-Holger
The limited edition Suvretta Cashmere Reversible Parka is distinctive, emphasizing functionality,
natural materials and modern understated elegance. The esteemed international jury issued the following statement: “The Suvretta Cashmere Reversible Parka is made of superb quality
materials and combines sportiness and contemporary elegance in a stylish yet functional
The German Design Award honours innovative products, projects, manufacturers and designers
which break new ground in the German and international design landscape. It is presented by the German Design Council, founded in 1953.
The prize will be awarded on February 9, 2018 as part of the Ambiente trade show in Frankfurt
The owner-operated Berlin Atelier “Sven-Holger” is committed to bespoke tailoring and attaches
great importance to the development of individual pieces, personal advice, aesthetic functionality
and natural materials.
Its first collection — “Updrafts of Inspiration” 2018 Season — was inspired by the Swiss sports
collections at the turn of the millennium and embodies the atmosphere and tradition of skeleton
racing, deeply rooted in the winter sports resort of St. Moritz and its Cresta Run.