S-H Press Room

Sven-Holger Press Room

Here you find our current press material

Ladies and Gentlemen,

People love stories. You know this. You prove it with every new issue. Allow me a little summary of the story that our label tells.

It starts abruptly. In the middle. It speaks of a moment, yet one that need never end. Because it lets us feel how a powerful impulse of hopes, dreams and dedication can suddenly crystallise into reality. For those who know how it feels to ascend with the power of their own wings, it is a very personal and familiar one.

The way we dress is an unmistakable expression of who we are. For some it is a way of expressing that they live life fully – every second.

People generate their own momentum. We outfit them.

Behind the owner-operated Sven-Holger label is a versatile conversation partner and a clear message: Feel Momentum. A message laden with stories, themes and emotions.

For the launch of our Online Atélier for classic line & bespoke clothing, we are looking for strong partners who recognize the potential of our fashion label and would like to tell their readers about it before others do. In addition to our collection and its branded online store, we have a highly professional pool of pictures, an image film, good contacts with some figures in the public eye and various press articles.

Let’s talk about ‘Feel Momentum’ and sartorial talent, our steadfast commitment to the highest standards of excellence. Let’s talk about how our creations materialise the most intense moment of each design success story as Coutures Uniques and classic men’s garments. Yes, that is content marketing. Profit from it.

Collaboration with you would be important for our label and a responsibility we would gladly take on.

If this has awakened your interest, I would be happy to hear from you.

Thank you for your attention.

– Your Sven-Holger Atélier

Our Collection

An Homage to a great sport

Cashmere Parka Mink
Suvretta Outdoor Parka

Cashmere Side with Mink Fur Set and attached hood

Parka - front view cotton side
Suvretta Outdoor Parka

Cotton Side

Cashmere Parka Raccoon
Suvretta Outdoor Parka

Cashmere Side with Racoon Fur Set and attached hood

front pocket
Luggage Tag and Key Ring

iPad size front pocket with calfskin luggage tag, key fob with rider and Loro Piana Storm System® Cashmere label

Multifunction pocket
Cashmere Lined Ammunition-Style Pocket

Multifunction pocket (3 in 1) with separate compartments for mobile phone, coins and keys

iPad cotton pocket
iPad Pockets

4 cashmere-lined pockets in iPad/iPad Air/Air 2 format (max. 9.7")

Cashmere Colour Customised
Colour Selection

S-H Cashmere – Atélier Colour Selection - Customised

Loro Piana Cashmere
Colour Selection

Loro Piana Cashmere – Atélier Colour Selection - Customised

Cashmere Stole Pullover
Women's Atélier

Women's Atélier - Stole/Pullover (100% S-H Cashmere) and Women's Tuxedo Trouser (Loro Piana Fabric)

Casual Jacket Mink
Suvretta Casual Jacket

Casual Jacket with Mink Fur Collar and Yoke

Casual Jacket Raccoon
Suvretta Casual Jacket

Casual Jacket with Raccoon Fur Set

Classic Lines & Tailor-made

For Men & Women

Here is a quick look at our First Collection.

We are proud to present our high end exclusive Men’s & Women’s Atélier and to make available the following Press Photos for your enjoyment.

Natural materials and hand selected sartorial craftsmanship are our components for a unique style, value and aesthetic functionality. With this commitment our house creates true value daily.

We avoid the use of products derived from petroleum wherever possible.

Gold and Silver Cufflinks
Atélier Jewellery Box

Gift Box Bentley & Skinner, London

Gold and Silver Cufflinks
Gold and Silver Cufflinks

Pair of double sided cufflinks from Bentley & Skinner, London

Gold and Silver Cufflinks
Gold and Silver Cufflinks

Classic Double Sided Cufflinks with 'Rider' sculpture

We cooperate with Bentley & Skinner

Jewellers by Royal Appointment

We are pleased to be associated with Bentley & Skinner, Jewellers by Royal Appointment to Her Majesty the Queen and H.R.H. the Prince of Wales. Bentley & Skinner have been buying and selling the loveliest jewellery since 1880.

Press Newsletter

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Receive regular exclusive Press Updates in your Inbox

We would be pleased to provide you with individualised materials, press releases, photos, etc. Sven-Holger offers you a number of ways to address your readers. Keep in touch.

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Contact Details

You can reach us via any of the following platforms

The Brand Launch Film

Like Father, Like Son

The film about our masterpiece, the Suvretta Outdoor Parka.

The launch of the Sven-Holger fashion label and our impressions from our Wind & Ice Testing Weeks inspired us to dedicate a film to our masterpiece the Suvretta Outdoor Reversible Parka. The majestic mountain scenery of the Öztal glacier was the setting for our film ‘Like Father, Like Son’. Director Andreas Prochaska shot his film ‘The Dark Valley’ (‘Das finstere Tal’, starring Clemens Schick, among others) in this same location.


Here you’ll find our Lookbooks

Style Heritage

The inspiration for our collection is the Skeleton Sport / Cresta Run

The collection reinterprets the style heritage of the Skeleton / Cresta Sports, founded in St. Moritz in 1885, and their lifestyle.

Sven-Holger-Lookbook Download in PDF format

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