GROWHOUSES INSTALLATION AT THE MERCEDES BENZ FASHION WEEK

Berlin, 1st July 2019 – During the Mercedes Benz Fashion Week, the Berlin luxury studio SVEN-HOLGER presents its summer collection 2020 on the square in front of ewerk. The core of their collection is the summerly version of their German Design Award Winner 2018, the Suvretta Cotton Reversible Parka (100% Organic Cotton).

Alongside 16 shows the MBFW is displaying a new exhibition concept for promoting ten designers from Berlin such as Isabell Vollrath, Marcell von Berlin und SVEN-HOLGER.

This concept is called GROWHOUSES. On the square in front of the ewerk the designers, who were mentioned above, show in so called Growhouses (houses made of glas) their newest growth/creations for the upcoming season Spring/Summer 2020.

“On behalf of the entire SVEN-HOLGER team I would like to thank the main sponsor Mercedes Benz for the opportunity to participate in this exciting new installation concept. By placing the growhouses and the live broadcasts of the fashion shows on screens at this public square, the MBFW finally opens the doors and makes the fashion available for the common Berliner,“ says Managing Director Jan-Martin Müller. He adds: “Special thanks, of course, goes to the Senatsverwaltung of Berlin, whose support was essential to put this concept into action.”

The Mercedes Benz Fashion Week takes place 1st – 3rd July 2019 at ewerk, Wilhelmstr. 43, in 10117 Berlin.